Resources for making the most of your message
The resources on this page are designed to equip visitors with basic principles for achieving public relations success. Just as important, these resources can help you avoid some of the most common pitfalls as well.
As always, contact us to talk about how to apply these and other strategies to successfully achieve your goals!
When to send a press release (and when not to send one)
Reporters and editors have a non-stop influx of information to sort through when determining what to cover. Here are a few suggestions to consider when deciding whether (or not) your press release stands a chance of getting their attention.