FAQs: Newsletters

1.    How do I write a business newsletter?

The first step is to decide what you want your readers to know. If yours is a business that sells services or products, you likely want to include the latest information about your offerings. If yours is a nonprofit organization, you likely want to include recent updates about your work. In either case, you should make use of concrete data whenever possible to add impact to your message. We recommend coming up with no more than four story ideas for each issue to keep your newsletter brief and manageable for your readers.

4. What are the benefits of sending a newsletter?

The biggest benefit of a newsletter is to keep your audience thinking about you and your organization. The other biggest benefit of is that it allows you to demonstrate your value by continually telling your audience about achievements, offers, and updates.

2 . How long does it take to write a newsletter?

This answer will vary depending on the topics being covered and the person doing the writing. The more you know about the topics in question, the easier it will be to write about them. Since most newsletter articles offer high-level updates and ideally include a graphic accompaniment, the text should not be very lengthy.

3. Who should send a newsletter?

Any organization that wants to nurture ongoing relationships with customers or contacts could benefit from having a newsletter strategy. Newsletters don’t necessarily need to be long or frequent to keep your organization on the mind of your contacts. A quick update can serve as a check-in to remind your audience that you are still available to serve them or that you are continuing the work they support.